The Dark Edit

November 2, 2025

Introduction: Finding My Path

Gabriella Rinaldi, who adds a new perspective on pop culture and digital branding to the batch. Her family often refers to her by her full name, but she is better known as Gabby to others. She is a proud Virgo who recently turned 22.

Family Roots and First Milestones

Gabriella is her family’s first four-year college graduate and the first one to go away to school. As one of four girls in a traditional Italian family, the thought of her moving away to school was first received with a simple no. Gabriella, on the other hand, was motivated to attain independence and pushed for the experience, despite the fact that she relied heavily on her loving and supportive parents.

Discovering a New Direction

She graduated from SUNY Cortland in May of this year with a Bachelor’s degree in Communication. This was not her original goal as she started college as an Early Childhood Education major. While the controlled, planned style of teaching appealed to her, she quickly discovered that her genuine passions were elsewhere and made the move. Gabriella felt overwhelmed by the prospect of graduating, but she chose to put her energies into getting a master’s degree.

A Passion for Creativity and Communication

She is drawn to interactive media and communications as they provide a valuable outlet for her creative side. She finds the entire profession intriguing and encouraging, viewing it as an opportunity to become the best version of herself and love what she is doing.

Inspiration from Pop Culture and Branding

Gabriella draws professional inspiration from engaging celebrity social media marketing and branding. She cites Charli XCX’s “Brat” album launch as a recent example of “perfection,” which resulted in a viral “Brat Summer” trend and a distinct “cool energy.” She admires Kourtney Kardashian’s visually beautiful design and social media initiatives. Gabriella, a lifelong Justin Bieber fan, also emphasizes the importance of his social media-driven surprise album, Swag, being released. She describes how this technique resulted in tremendous streaming debuts, number-one chart positions in over 100 countries, and albums that swiftly surpassed one billion plays.

Looking Ahead: A Future in Social Media

These instances are a major reason Gabriella wants to be a Social Media Manager. She thrives on having a platform to generate captivating material for an audience, which she already does by making and sharing collages and moodboards from her Pinterest boards with her friends on Snapchat. Gabriella is eager to express her artistic side and thoughts.